Ad agencies, Big Brands and organizations everywhere need to prepare for what is being earmarked as the greatest overhaul to privacy regulation in years according to PageFair's Dr Jonny Ryan. New European regulations will come into force around May 2018. They will impact how individuals data can be distributed and shared. Since 1996 when cookies were first used to track users around the internet there has been an assumption that trading users' personal data was acceptable. This mindset will … [Read More...]
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New EU Privacy will Impact some US Companies
Selling web activity data does not violate privacy rules!
A privacy lawsuit filed by parents was overturned when the 3rd U.S. Circuit Court of Appeals in Philadelphia voted unanimously in favor of Google and Viacom. They decided that neither company had broken any laws when they had planted “cookies” on children’s computers. The internet cookies collect information which was then used to produce focused adverts. The Federal Judges confirmed that the The tech giants had the right to track online activity of children who visited their websites. Jay … [Read More...]
Browser Cookies used for Dynamic Pricing
There has been suggestions mounting that travel agencies and airline websites have been using internet cookies to control the price of airfares. This may sound innocent as many web sites use internet cookies to monitor and control prices. What if the pricing was being controlled in an “unfair” manner? What if they were increasing the prices at the point where they felt the customer was about to commit to a purchase ? Internet Cookies and Dynamic Pricing This perhaps far fetched concept is … [Read More...]