Ad agencies, Big Brands and organizations everywhere need to prepare for what is being earmarked as the greatest overhaul to privacy regulation in years according to PageFair's Dr Jonny Ryan. New European regulations will come into force around May 2018. They will impact how individuals data can be distributed and shared. Since 1996 when cookies were first used to track users around the internet there has been an assumption that trading users' personal data was acceptable. This mindset will … [Read More...]